Looking to jump-start your business idea with a little capital infusion? With online fundraising tools like Kickstarter or Indiegogo, it is easier than ever to raise the money you need. Tackling fundraising campaigns with a robust plan and good timing is a great way to ensure your success on these platforms.

This week, Lorraine and Jarred review a list of popular online fundraising tools you can use right away to build capital for your ideas, inventions, non-profit initiatives and products. They discuss the different payment structures and rules for tools like Kickstarter and Indiegogo as well as a few tips for reaching out to your donor base and keeping them interested.

  • To be successful, walk into a Kickstarter campaign with your prize tiers ready, a video describing your product and plenty of information to answer frequently asked questions.
  • Asking for donations on a second project will rarely generate the same results, you have to appeal to a different audience. Try partnering with other campaigns and cross-promoting.
  • Kickstarter requires you to meet your funding goal to receive your money; Indiegogo does not. Weigh which option best appeals to your project before launching.

More than a Few Words is a marketing podcast produced by Roundpeg