“KISS Your Email”
episode #656 -November 14, 2021
HOST: Lorraine Ball
In your next email campaign, keep it simple and don’t overwhelm customers with multiple offers
As you plan your next email marketing campaign don’t overwhelm customers with multiple offers. They won’t spend the time reading all that text. As a matter of fact, there’s a lot of research which proves the more choices you give someone, the less likely they are to make any decision at all.
So if you want to create an effective email, make one compelling offer. Why? Think about kids on Christmas morning. When they see all the presents under the tree they freak out and don’t know where to start. So you hand them gifts to open one by one.
Treat your customers the same way. Give them one email promotion at a time that will jump off the page. It won’t be right for everyone, but that’s okay. Your next offer might be just what they are looking for.
Remember the kiss method. Keep it simple, and you will succeed
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.