“Stories Your Company Tells”
episode #627- Aug 10, 2021
GUEST: Kurian Tharakan
Stories create meaning in the mind of a customer
Take a look at the Fortune 500 list from the 50s and see how many even made it into this century, and how many are still around today? There’s a lot of death in that and it’s not because the products died, the story had to die first.
While there are seven stories, we focused our conversation of the first story, Mighty Winds. – These stories come from understand how external trends and systems impact your business. Think of your business as a sailboat, and these trends, societal trends, technological trends, economic, environmental, political and legislative trends will blow and propel your business forward or downward. When your boat is on trend everything goes right. If you are off trend counter trend, you will die.
Learn more about weaving stories around these trends
our guest kurian thrakan
Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.