More than a Few Words – Episode: 390
June 21, 2019
Life is about reinvention. This week, our guest media entrepreneur, Lesley Jane Seymour shares lessons from her journey from corporate leadership role to one as an internet entrepreneur.
About Lesley Jane Seymour
Lesley Jane Seymour is a media entrepreneur and one of the industry’s most respected leaders. From 2008-2016, she served as editor in chief of More Magazine, the leading lifestyle magazine for women over forty with a readership of 1.5 million. She was also the editor in chief and social media director of More.com, which attracted over 12 million monthly page views and 600,000 unique visitors.
In July of 2015, Lesley Jane Seymour created history by having the First Lady of the United States Michelle Obama guest edit an entire issue — leading to 8.5 billion media impressions worldwide.
Here latest adventure is the CoveyClub, a virtual meeting place for lifelong learners. (A covey is a small flock of birds, in case you weren’t sure about the name.)
CoveyClub is a virtual and IRL (in real life) club platform built by — and for — members and has generosity and “welcomeness” at its heart. All members believe that the more you give, the more you get. Hence the CoveyClub hashtag: #LearnGetConnect.
CoveyClub was not created to replicate the More Magazine experience — but to take it to its logical digital and IRL conclusion: connecting women who feel they are living the best time of their lives.
CoveyClub reinforces its mission of supporting women in search of their dreams by serving as an affordable launch platform for solopreneurs and small businesses who can come to CoveyClub and test new products and ideas in a warm and thoughtful atmosphere. Check out the Covey B2B services here.
What do late night advertising and your marketing have in common?
New entrepreneurs have questions about starting a business, and our guest Brett Shapiro has answers. about forms, banking and book keeping.
Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.
Marketing Tips and Trends
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