Lessons from Late Night Advertising
If you watch late night television, you’ve probably seen infomercials for some random product. In the wee hours of the morning you find yourself watching with interest the demonstration of the Jack LaLane power juicer. And as cheesy as the infomercial might be, the format works. People buy Snuggies and Shamwow.
How do these companies keep you watching essentially the same message for 20 or 30 minutes? It boils down to four elements. And these elements will work in your marketing too.
- Reliance on repetition. The same value proposition is presented multiple times throughout the program.
- Informal down to earth presentation style
- Real people supporting the proposition with testimonials.
- And there’s a promise that if you wait, there’s more
As you design landing pages for your website, think about these same four ideas.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
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