the episode

In this episode Lorraine chats with Maddie Osman about style guides. But the conversation is not about colors and fonts. Your brand is more than just colors and fonts, it is also about the words you choose.

Your style guide sets tone for your brand.  Your word choice can be inclusive or exclusive, depending on the objectives of your content. Standardizing your word style will also help you save time as you create and edit content. 

our guest Maddy Osman

Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She’s a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

Learn more:

• Writing for Humans and Robots: The New Rules of Content Style
• Download the first chapter and read industry influencer testimonials.
• The Blogsmith Style Guide