The Marketing Minute
In 2018, Alexa Flash Briefings were attracting the attention of podcasters. The idea of building an audience with short format, daily updates was intriguing, so I gave it a shot. “Just a Few Words” was launched in November of 2018. While the updates were fun, creating a one minute update every day was just not sustainable, so I paused the project.
The content, however, was not lost . The one minute updates , a mix of practical tips and marketing rants became part of the podcast every Sunday morning. With several hundred Marketing Minutes recorded, it is time to try something new. Starting February 2, The Marketing Minute will be replaced by What Went Wrong, a new, series of candid conversations about marketing ideas that didn’t work and the lessons learned along the way.
Don’t worry, you’ll always be able to find these quick tips right here. There may even be some new ones if I get inspired.
Want a Better Monday? Start on Friday | 1216
Want a better Monday? It starts with a little planning on Friday
Do You Want Fries With That? | Lorraine Ball | 1213
Do you want fries with that? We accept the question as second nature, but maybe we shouldn’t. Maybe not every customer wants every offer, and not every offer is right for every customer
Marketing Lessons From a Mussel Farm | Lorraine Ball | 1209
Marketing lessons are everywhere, even a mussel farm in Spain!
1200 Conversations | Marketing Milestones Matter | Lorraine Ball | 1200
I’m celebrating a milestone because this is episode number 1200. Yes, twelve hundred conversations, monologues, ideas, and probably more than a few opinions along the way.
Polite Headlines are Putting People to Sleep | Lorraine Ball |1198
Polite Headlines are Putting People to Sleep – Time to be more interesting to break through the noise
Keep Your Marketing Evergreen | Lorraine Ball 1195
Use evergreen marketing to supplement in the moment content. It keeps your marketing consistent and fresh
The Tech Rant | Lorraine Ball | Marketing Tools | 1191
Some of my favorite marketing tools went completely off the rails this week. From disappearing integrations to AI hallucinations, it was a circus. The lesson? Even your “reliable” tech needs a regular checkup.
Conferences, Retreats and Real Meetings | Lorraine Ball | 1187
Beyond the Mic: Bringing Magic Back to ConversationsThere was a time when conferences felt a little bit magical. You’d show up, coffee in hand, and before the first session even started, you’d be deep in a hallway conversation that changed how you thought about your...
1185 | Did You Miss The Exit? | Milestones Keep You on Track |Lorraine Ball
For years, my business plan was basically a fancy spreadsheet. A nice place to park numbers and quietly hope they would whisper the answers back to me. Spoiler alert. They did not.