the episode

Have you let your brand become marketing wallpaper. You’ve said the same things over and over and over again to build consistency which is great but you’ve said it so much people no longer hear it.

If that’s happened to you and your message has become so bland that it’s forgettable you need to bring your brand to the forefront again with subtle changes.

Maybe it is pulling forward a new color in your visuals, or adjusting your standard wording to focus on one specific element of your message.  The small change in the familiar will catch your audience off guard and they are likely to start  paying attention to you again.

It’s like a whole new coat of paint for your brand.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.