“Meme This”

episode #503 – JULY 26. 2020

GUEST: Lorraine Ball | Roundpeg and Digital Toolbox

In this marketing minute, Lorraine shares her thoughts on using memes for business social media.

the episode

If you’ve been using social media for any length of time, you’ve probably seen a meme. What makes memes so popular is the fact that they give people a common topic or trend to make jokes about, creating a community feel as the meme is expanded and shared.

 But what about brands? Are they invited to the party? It’s a question that every social media manager grapples with at some point, and the answer is more complicated than you think.

Why? Because memes move quickly. What’s funny today is outdated tomorrow. And so if your organization is not prepared to jump on a trend quickly, it may be something that you simply want to avoid.

Secondly, meme humor can sometimes be cutting or biting. And if that doesn’t fit with your brand, again, you may want to avoid the topic entirely. 

 

KEY TAKEAWAY: Proceed cautiously when it comes to using memes.

 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday. 

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