“The Rule of 26”

episode #733 –  June 14, 2022

GUEST: Michael Buzinski

Focus on just three metrics:  traffic, conversions and lifetime value of a customer 


the episode

What if you could improve the amount of traffic that came to your website, the amount of conversions and the lifetime value of  customers by 26% each?  My guest Michael Buzinski developed the Rule of 26  to help busy business owners understand we do not have to dive into the complexities of digital marketing to get revenue from our websites.

He believes many business owners think of their website as an expense and not a revenue generating tool. To help change their perspective, he shows them how to double the revenue coming from your website  by focusing on just three objectives; web traffic, conversion rate and lifetime value of customers coming from your website.

our guest Michael Buzinski

Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to  reduce the prevalence of entrepreneurial poverty in the US.

Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns.