“The Rule of 26”
episode #733 – June 14, 2022
GUEST: Michael Buzinski
Focus on just three metrics: traffic, conversions and lifetime value of a customer
What if you could improve the amount of traffic that came to your website, the amount of conversions and the lifetime value of customers by 26% each? My guest Michael Buzinski developed the Rule of 26 to help busy business owners understand we do not have to dive into the complexities of digital marketing to get revenue from our websites.
He believes many business owners think of their website as an expense and not a revenue generating tool. To help change their perspective, he shows them how to double the revenue coming from your website by focusing on just three objectives; web traffic, conversion rate and lifetime value of customers coming from your website.
our guest Michael Buzinski
Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to reduce the prevalence of entrepreneurial poverty in the US.
Buzz, as most call him, has simplified digital marketing success with the Rule of 26 to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing campaigns.