Getting into the Inbox is Harder than Ever

Getting Into the Inbox is Harder than Ever – Women Business Owners Need To Keep Up with the Trends Email Deliverability Rules Are Tightening:

Major email providers (Microsoft, Google, Yahoo) are cracking down on bulk emails, requiring stricter authentication like DMARC to prove sender legitimacy. Emails without a verified domain or minimal web presence are more likely to go to spam.

A Legitimate Web Presence Is Now Essential: Even a simple website (e.g., one-page bio/contact page) linked to your domain increases email credibility.

Email addresses tied to domains without a website are seen as suspicious.

List Hygiene Directly Impacts Deliverability:

Email open rates are being used to determine trustworthiness. Low open rates can lead to poor inbox placement.

So what should you do?

Regularly clean your list by removing inactive subscribers (6–12 months) to improve engagement metrics.

Email Content & Value Still Matter: Useful, relevant content keeps people subscribed and engaged. Without value, even permission-based emails will be ignored or unsubscribed from.

New Channels Offer Additional Credibility: Using platforms like LinkedIn newsletters can increase reach and deliverability, as they benefit from the platform’s trust. A

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