the episode

The introduction of the first iPhone a decade ago started us down a path from which there is no return.

Today, most websites see about half of their traffic coming from mobile devices and we expect that trend to continue.  As a result, websites are being built with a mobile first mentality.

If you’re thinking about building your first website or redesigning an existing one, here are a few things to keep in mind to create that mobile friendly design.

The first is vertical hierarchy. On a mobile screen, one thing has to come to the top so we’re seeing a lot of longer pages with one key idea on each page. Vertical hierarchy allows us to shift to minimalist design, which eliminates clutter which helps to focus the visitors’ attention on that most important piece of information on your page.

Currently we see a lot of crisp, clean edges and lots of whitespace but minimal doesn’t have to mean boring as we’re seeing an emergence of bright colors and interesting shapes.

If you’d like some help with your web design or redesign project, be sure to drop by roundpeg.biz.

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interview every Wednesday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.