“Anatomy of a Perfect Home Page”
episode #195 May 5 2014
GUEST: Jarred Juett
Your homepage web design is the first thing most audiences see when they find your business. Most modern web design strategy is focused around crafting engaging homepages which display well on mobile devices, entice interested consumers to interact with your site and provide a maximum amount of information with minimal clutter.
While there is no one perfect design, there are strategies you should consider as you update your home page. Listen as we discus what works well for different types of businesses and how you can leverage your web design strategy to support your sales process.
- Your homepage needs to be readable across many devices. Make sure it’s responsive and sensible.
- Some companies only need one well designed homepage to convert customers. Others need multiple pages behind an engaging homepage.
- It’s important to understand where in the sales process your audience is when landing on your homepage. What extra information do they need?
- Modern design is sleek and streamlined. Goodbye sliders and banners – Hello beautiful hero images and clear calls to action.
more than a few words . . . and more
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Make sure your text and background has the proper contrast. There’s evidence showing that white text on a black background is easiest for most people to read, but other colors are fine so long as they’re readable. Also keep in mind that people with visual impairments may not be able to read your site if the contrast is poor.