On the other side of the microphone
A few months ago I shared links and videos of some recent interviews. Well it has been a busy few months, and I have spend almost as much time on the guest side of the microphone as I have on the host side. Here are links to some of those fun conversations.
Deb Bowers and Christina Rose
Deals with Heels
Co-Hosts Deb and Christina bring such great energy to their show. We had a lively conversation about content based SEO
- I explained why I am passionate about organic marketing and the benefits it brings to small businesses.
- There are lots of simple tips you can use to improve your content when you simply answer questions real people have about your products and services
- How to use what you learned from measuring your organic content to improve ad performance.
Josh Elledge, Up My Influence
We talked about the early days of podcasting and how much things have changed since I started in 2010 and some of the lessons I learned along the way.
- Using data to understand your audience. Conducting research to guide the content you create
- Building a Strong Podcast Brand with a unique value proposition, giving people a reason to listen to your show. :
- Using social media, particularly YouTube to expand the reach of your podcast beyond traditional platforms.
Look for the full conversation here:
Mary Riff – Startup Success Launch
Preparing for Marketing Campaigns: Key Questions There are several questions business owners should answer before pursuing new marketing strategies.
Understanding Customer Segments and Tailored Marketing Lorraine highlighted the differences in mindset between small business owners, who value time over money, and mid-sized business owners, who have more money than time. There is a need for tailored marketing campaigns and identifying competitors, not just other businesses, but also existing solutions that customers may be using to solve their problems.
Sales Strategies and Objectives Discussion Lorraine emphasized the importance of understanding the objectives of sales efforts, such as selling more to existing customers or introducing products to new markets. She suggested different strategies and media for reaching different objectives, including social media, email, and text messages.
Never Miss Another Conversation
I typically sit in the guest chair one or two times a month. You can spend your days chasing me all over the internet, or you could subscribe to my newsletter and never miss another conversation.
In additional you’ll keep up with the latest tools, trends, and information you need to run your business.