Continuing a theme I introduced a few weeks ago, today’s podcast looks at the Deer, Moose and Elephants in your business. These are your acceptable, typical and ideal clients
Directing your marketing at customers who are just outside your comfort zone will allow you to continue to grow you business.
The process of defining your target market does not mean you won’t sell to anyone else, just who you will spend your time trying to reach with your limited marketing dollars.
Listen to how we are planning our elephant hunting expedition to reach a new target market.