If you have been reading our blog lately, you know we have been talking about email marketing, a lot.   Why?  Because this often overlooked tool, when used properly, can deliver some terrific results.
There are definitely some right and wrong ways to use eMail and in this conversation, we are talking with someone we think can shed some light on the topic,  Jim Cota, president and creative director of Rare Bird, Inc. Rare Bird, a marketing communications firm, is an email powerhouse, sending out a staggering 5 million emails per month for their clients.  Jim will share some of his best email marketing tips.
About Jim
Jim Cota is co-founder and president of Rare Bird, Inc., an award-winning digital agency specializing in internet marketing. Founded in 1998, Rare Bird serves clients across the country in a number of different competitive environments. Clients include Harvard Medical School, Nightly Business Report, Exact Target, UIndy, Fanimation, as well as a number well-respected retail companies.

Rare Bird is different from their competitors primarily due to the extensive strategic thinking they bring to every project. Their experience in advertising and marketing ensures a unique approach that focuses on helping their clients meet the needs of the customer effectively and profitably.
Before starting Rare Bird, Jim spent eight years as an account executive and creative director for an advertising agency.

Don’t have time to listen now? You can download through iTunes and listen on the go.