Social media is increasingly becoming a critical part of the television viewing experience. With many viewers now watching with a “second screen” in front of them, live tweeting and Facebook updates are changing the world of television like never before Join us for today’s episode of More than a Few Words as we talk to Carolyn Baumgarten who manages the social media program for the popular TV series Shark Tank, airing Friday nights at 8:00 EST on ABC.
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About Our Guest
Carolyn Baumgarten recently joined Plan B [the agency alternative] as a social media community manager. She works with numerous clients in varying industries from precision parts manufacturing, to real estate, to food products. When she’s not blogging and tweeting for her Plan B clients, Carolyn moonlights as the voice of @SharkTankABC
, the popular Twitter account behind the Shark Tank fan blog. In the seven months she’s been live-tweeting Shark Tank episodes, the Twitter account has grown from 4,000 followers to over 12,000. Beyond her love of social media, Carolyn also enjoys reading psychological thrillers, perfecting her risotto-making technique, and exploring Chicago.