#897 I Wrote a Book
Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.
#896 The Who of Marketing
Most of the time marketing planning consists of thinking about what are you going to do. Derick Johnson suggests you need to be focused on the “who” of marketing.
Collection – Testimonials and Reviews
Leverage the power of getting other’s to talk about you! The majority of online shoppers incorporate online reviews into their purchase decision. Why? Because people are skeptical. They are more likely to trust what friends and family and even strangers say...#895 Don’t Write Bad Blog Posts
A bad blog post is worse than writing no post at all. You may turn off prospects and never have a chance to get them back
#894 Strategy of Good Web Design
Guest: Sierra Janisse Sierra Janise Episode #894 Aug 17, 2023 https://mcdn.podbean.com/mf/web/7revgf/The_strategy_of_good_web_design9kmus.mp3 the episode Great websites don’t happen by accident. Sierra Janisse believes every decision you make on your website...#893 Rai Hyde Cornell
It’s easy to get swept up by trends like Google algorithm changes and AI content. But, Rai Hyde Cornell says those things are secondary to the human factor
#892 Convey Meaning with an Image
An image convey information faster than words. So if you want to communicate meaning at a glance, use an image.
#891 Do More With Your Book
Nancy Erickson says if you construct your book correctly each chapter becomes a piece of stand alone content.
#889 Lifetime Value of a Customer
A customer is worth so much more than what they buy today
#888 The Future of Content Marketing
Erik Deckers says the tools may change, but content marketing won’t be all that different in the future. It is still about providing relevant information
