Even if that’s not your career goal you need to be a good public speaker. Whether you’re standing up in front of an audience or one-on-one with an employee or a customer at the heart of each of those interactions are your communication skills.
A product by itself is not enough to guarantee success. Shaun McAndrew explains you need a complete offer.
Things go wrong. How you handle the situation will often determine whether your smallest mistake becomes a big crisis
If people don’t open your email what good is it?
Maybe you think when someone says something negative you shouldn’t dignify their comment with a reply. According to David Oates, that’s not the best strategy.
Athletes love to play on their home court. Being intimately familiar with every square inch of the field is reassuring, and the supportive crowd gives them the confidence to play their best.
In this conversation Tracey Watts Cirino and I explored the first steps you need to take on your journey to master your marketing message.
Alison K talks about affordable marketing research techniques any small business can easily apply.
After 13 years of podcasting, I have found tools I rely on. My two favorites are Podmatch and Zencastr
Attribution is harder than ever to determine is marketing data is clouded by privacy. So marketers need to look at the cumulative impact of their actions.
Matt Nettleton believes you can shorten the time to learn any skill with practice that is well designed, repeated, measured and adjusted.
People skip the nice boring headlines. Try going negative if you want to get noticed.
Would you like to be a guest on a podcast? If so, you want to pay attention to what Kelly Mosser has to say about pitches.
Follow three simple steps to create any type of content. The result is better content which encourages people to want to buy your product.
Social media is driven by ego. No matter how big your audience is, it always makes you feel special when someone likes, comments or shares a bit of your content.
Danielle Hughes believes you need to give prospective customers a sense of who you are as a person. You do that with an interesting bio.
Anna Lundberg shares the five pillars to build a sustainable business that prioritizes personal wellbeing and fulfilment.
People love a good meme, but what about brands? Are they invited to the party?
Introverts can network successfully. Amanda Watts explains how they should select networking events that allow them to play to their strengths.
I am a networking junkie. I love getting out in meeting people. Unlike people with other addictions, I’m not looking for a cure for my networking addiction
Google does not buy from you. People do! So start paying attention to the need of the people, most likely to buy your products.
Make it easy for customers to give you testimonials
We often grow into our roles as business owners from a starting point of Knowledge.
We’ve all been there, in a crowded room and you want to get someone’s attention. Sometimes you have to shout or raise your voice a little bit to get noticed.
There’s a perception that authors are more credible experts than people who are not authors.
I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective.
I get by with a little help from my friends.
Stop for a minute and think about your inbox Do you feel that little pain because you know there’s a lot of clutter there?
You can’t control the outside world, but with the right attitude, you can control how you feel, and how you react.
Many business owners believe the path to success requires that they scale as quickly as possible. But that may not be the best strategy for you.