Would you hire someone, hand them a paycheck, and never check if they’re actually doing the job?  Of course not, so why treat your marketing any differently?

Whether you’re running a lean startup or managing a big corporate budget, every dollar counts. And just like you’d expect results from a team member, you should expect them from your marketing.

Spending $10,000—or $100,000 on marketing without tracking performance is like hiring someone and never asking what they’ve accomplished. Metrics aren’t just numbers; they’re your proof your investment is pulling its weight.

If you’re spending the money, sure it’s working as hard as you are