When it comes to marketing, you only have so much credibility when you are talking about yourself. Sometimes you have to step back and let other people, your customers or referral partners do the talking for you.

That user generated content, is often more authentic and more compelling than anything you could say about yourself. In this episode, Lorraine talks with Erin Sparks of Edge of the Web Radio about different types of UGC.

More than a Few Words is a production of Roundpeg, a content marketing firm in Indianapolis