the episode

There are lots of cool tools and features that you can add to a new website. The problem is sometimes companies try to do everything; stunning layouts with drop downs and rotating and parallax effects,.  They think using all of those tools makes the site look sleek and modern.

In reality, what you end up with is a jumbled mess. So as you look at your website, step back and ask some basic questions so you don’t overwhelm the website.

• What do you want visitors to do?
• Does this tool or feature make it easier or harder for them to do what they came for?

Then think about the skill level of your audience. If your market is comprised mostly of older consumers, a simple straightforward design may be your best choice.

Look at lots of tools, and then pick the ones that really work for you. If you’re interested in learning more about web design, be sure to check out the resources at DigitalToolbox.Club

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.