Welcome to More Than a Few Words – a marketing conversation for business owners.
Each week, Lorraine chats with industry leaders from around the world about marketing, social media, design, and technology. Each brief marketing podcast episode is filled with practical tips and trends you can apply to your business today.
what we’re talking about…
Your sales may be growing, but you won’t be successful if you don’t manage your cash flow.
Cost plus pricing is easy, but it isn’t the best way to get the highest price for your product or service.
Guest Susan Trumpler shares tips on how to manage the role none of us prepared for. One of her first tips is to remember how people make decisions
Time to flip your sales funnel and target your messages to reach and connect with smaller groups who are already familiar with your brand.
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
The same tricks of retail marketing that I used to keep customers in my store, are useful in keeping people on your website.
about the show
It started as a conversation with friends. When someone would drop by her office, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.
Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.
Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.
do you want to chat?
Join the conversation as Lorraine and co-host Jennifer Denny and some of her favorite guests chat live on Facebook every Friday morning at 9:00 am.