Why should you pay attention to social media metrics?

These days everyone is a social media expert.  Anyone who has a Facebook page, or a few fans on twitter is now peddling their expertise in social media. I  have seen lots of small business owners, waste a lot of money on social media, because they are not asking enough questions, or measuring the results.

In today’s podcast, I talk about some of the metrics you can use to determine if your social media activities are generating real results for your business.