the episode

Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you answer that question in a way that convinces customers that you’re the right company to work with?

The roots of that answer really lie in a great position statement. This is not advertising copy, but a clear definition of who your company is and how you approach the business.

There are three elements in a position statement: a description of who your customer is, what problem do you solve, and what makes you uniquely qualified to offer that solution?

When you put those three pieces together into a simple statement, you have the beginning of great marketing. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interview every Wednesday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.