Why should I buy from you in a cluttered marketplace with many companies all claiming be able to solve a problem that a customer has? How do you answer that question in a way that convinces customers that you’re the right company to work with?
The roots of that answer really lie in a great position statement. This is not advertising copy, but a clear definition of who your company is and how you approach the business.
There are three elements in a position statement: a description of who your customer is, what problem do you solve, and what makes you uniquely qualified to offer that solution?
When you put those three pieces together into a simple statement, you have the beginning of great marketing.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interview every Wednesday.