Discover the power of getting other’s to talk about you!

Let’s face it, when you can get someone else to talk about you and your business, that third party endorsement will have more credibility than your advertising. Of course, the trick is getting others, particularly the media to talk about you.  The process of getting exposure ( earned media, vs paid media) can seem challenging for small business owners. But it doesn’t have to be. 

Here are some of  my favorite conversations about PR, with industry pros who share their secrets on using PR to build credibility for your business. 

a few of our favorite conversations


#536 Simple PR Tips - with Steve Turner

You can generate thousands of dollars of publicity for your business if you spend a little time to understand the concept of PR and what editors and journalists are looking for.

#604 Get Noticed by the Media with Tracy Lamourie

Before you approach an editor, be sure you know the difference between editorial and advertorial content. PR is not a sales pitch.

#624 Innovative PR Ideas with Mickie Kennedy

Journalists are looking for innovative PR ideas, so don’t send them the same boring press release about your new product.

about the show

It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.