the episode

Why should I buy from you? That’s the question we have to answer if we want to grow our business.  My guest, Rich Brooks thinks the answer needs to be remarkable.  And he has developed a formula to help business owners find makes them remarkable.  

It starts with the four “F’s” – find, focus, fashion and frame. 

our guest Rich Brooks

Rich Brooks is founder and president of flyte new media, a digital agency in Portland, Maine, that’s been in business for over 24 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded The Agents of Change, and annual conference and weekly podcast that focuses on search, social & mobile marketing. He is also the author of The Lead Machine: The Small Business Guide to Digital Marketing