the episode

This week we explore…

If you are like most business owners you make the mistake of looking at your competitors for guidance on pricing. Unfortunately, they probably don’t know any more about pricing than you do.

Why don’t business owners charge more for their products and services?  Usually it is fear that holds them back. You need to get over your fear and raise your price.

our guest robin waite

Robin Waite is the founder of Fearless Business, a Business Accelerator for Coaches, Consultants and Freelancers.

From 18 years old until 22, Robin worked as a systems analyst for a medical device company. Putting systems into play, Robin increased efficiency and decreased cost, helping to make the company 50% more profitable. For the next decade Robin ran a successful marketing agency serving over 250 clients. He delivered workshops and masterclasses to over 1,000 business owners on subjects including marketing, product architecture, pricing, websites, and more.