the episode

These days everybody’s trying to present themselves as an expert. So how do you stand out in your niche in a crowded market? Part of the magic comes from creating a visual brand.

Where does the process begin to build a visual brand for yourself? In today’s crowded market, anyone can become a personal brand, but only special people can become have a personality brand.

A personality brand is what’s unique to you. It’s how you position yourself in the market and how people perceive you.

In the swipe right swipe left world, we make a decision about someone in less than one 10th of a second. We are in judging all the time so you want to make sure when you are creating your business, it’s driven by your personality, because that’s something that you’re going to find your aligned audience with. And you’re showing up in a way that is authentic and honoring who you are.

our guest sharon haver

As a photography fashion stylist for a cornucopia of clients for over 15 years, Sharon Haver has enhanced the look of magazine covers/pages, catalogs, advertisements, commercials, industrials, and visual imaging.

Her score of styling accounts included: Ladies Home Journal, Vogue Mexico, Us Magazine, Live! With Regis And Kathie Lee, A Current Affair, Avon, Macy’s, Sigred Olsen, Candies, Le Tigre, Perry Ellis, Pepsi Cola, VF Corporation (Basset Walker, Hathaway, Lollipops, Lee Jeans, Skeets, and Cottonworks), Gantos Department Stores, Bamberger’s, GTE, BMG Music, IBM, Manufacturer’s Hanover Trust, RJ Reynolds, Lady Manhattan, Oleg Cassini Suits and Night, Evan-Picone, Merona, In Fashion Magazine, Gunnar, Zoom, American Photographer, Soap Opera Weekly, and others.

Want to learn more?  Be sure to grab a copy of Sharon’s tips on How to create authentic branding photos.