“Bring Personality to Your Visual Brand”

episode #554 – January 14, 2021

GUEST: Sharon Haver | FocusOnStyle.com

Stand out in a crowded market by creating a unique visual brand.


the episode

These days everybody’s trying to present themselves as an expert. So how do you stand out in your niche in a crowded market? Part of the magic comes from creating a visual brand.

Where does the process begin to build a visual brand for yourself? In today’s crowded market, anyone can become a personal brand, but only special people can become have a personality brand.

A personality brand is what’s unique to you. It’s how you position yourself in the market and how people perceive you.

In the swipe right swipe left world, we make a decision about someone in less than one 10th of a second. We are in judging all the time so you want to make sure when you are creating your business, it’s driven by your personality, because that’s something that you’re going to find your aligned audience with. And you’re showing up in a way that is authentic and honoring who you are.

Your Brand is More than a Logo

Your brand defines how customers think and feel about your company. Your logo, color, font, icons and the images you use all come together to create that impression.

Take inventory of your brand assets to create a clear, consistent impression with every interaction.

our guest sharon haver


As a photography fashion stylist for a cornucopia of clients for over 15 years, Sharon Haver has enhanced the look of magazine covers/pages, catalogs, advertisements, commercials, industrials, and visual imaging.

Her score of styling accounts included: Ladies Home Journal, Vogue Mexico, Us Magazine, Live! With Regis And Kathie Lee, A Current Affair, Avon, Macy’s, Sigred Olsen, Candies, Le Tigre, Perry Ellis, Pepsi Cola, VF Corporation (Basset Walker, Hathaway, Lollipops, Lee Jeans, Skeets, and Cottonworks), Gantos Department Stores, Bamberger’s, GTE, BMG Music, IBM, Manufacturer’s Hanover Trust, RJ Reynolds, Lady Manhattan, Oleg Cassini Suits and Night, Evan-Picone, Merona, In Fashion Magazine, Gunnar, Zoom, American Photographer, Soap Opera Weekly, and others.

Want to learn more?  Be sure to grab a copy of Sharon’s tips on How to create authentic branding photos. 


Sharon Haver - Find Your Personality

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