Does your brand really need to have an opinion on everything? We don’t think so. For example, why exactly did the childhood favorite brand of canned spaghetti feel the need to comment on the 72nd anniversary of the attacks on Pearl Harbor? Was their content relevant or even remotely touching?
No, and the negative backlash from the social media community probably left them wondering why they ever thought it might be a good idea.
In resonse to the ongonig onslaught of social media critisim, they posted again. Unfortunately, for many it was too little, too late.