Email Marketing is Not Dead

I get asked the same question on a regular basis. If  a business only has a limited amount of time for social media, what makes the most sense? To the surprise of many, my answer is almost always email marketing. 

While everyone is talking about social media, none of those platforms will deliver the same results for a small business as a well structured, timely, relevant email campaign directed at an audience which has given you permission to contact them.

Typically we see 2-4 times the engagement with email that we do with social media. If you are not getting results which are comparable to ours, it is probably because you are not using email correctly. . Check out the tips from a few of our favorite conversations. 

a few of our favorite email marketing conversations

Emily McGuire

#574 Why People Unsubscribe

People unsubscribe from your email list for one of three reasons. 

Shane Barker email engagment

#530 How to Improve Email Engagement

If people opt out, of your email program  don’t take it personally, just move on.

Squaremonica snyder

#569 Welcome Readers in Three Easy Steps

Your first communication sets the tone for the relationship your hope to create

square eellen mcdowell

#477 Personalized Messages

Make your automated communication feel authentic and personal.

about the show

It started as a conversation with friends. When someone would drop by and Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.

 

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