Before you pour money into ads, let’s talk strategy. Knowing how much to spend to attract a new customer isn’t guesswork—it’s math. And it’s essential.

This simple, no-fluff worksheet walks you through the key questions:

• What’s a customer really worth to your business?

• How much do they spend?

• What’s your profit margin?

• Will they come back for more?

Once you know those numbers, you’ll have a clear answer to one of the most important marketing questions: How much should I spend to bring someone in the door?

Use this worksheet to set smart, sustainable acquisition goals—and stop flying blind with your marketing budget.