the episode

Let’s start with the numbers

• 80% of small business owners use email marketing to get new clients and to keep their existing ones
• For every $1 you spend in email marketing you can expect $38 back.

It is hard to ignore the numbers.  Email is still an important part of your marketing.  But, how do you grow your email list? Guest, Tai Goodwin suggests one of the best ways is to use a quiz to engage visitors, learn something about them and collect their email address.  

Once you have them on you list don’t just send generic information.  Use what they have told you to send them specific, relevant and personal information. LEARN MORE

our guest Tai Goodwin

Tai Goodwin is the CEO of That Marketing Team. She’s an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. She’s a former teacher, turned corporate trainer, turned entrepreneur and author. Tai is passionate about marketing technology and lead generation.