Even if you hire someone else to manage your social media and content strategy, you need to stay involved. Keeping up with your digital marketing strategy is the best way to ensure your success. We’re here to help you take the keys to your marketing program.

In this episode, Lorraine and Jarred try to convince business owners to take charge of their digital marketing strategies and prepare for the inevitable hand-off of responsibilities. They talk about developing fail-safes like an automated content calendar to help keep you publishing on a regular basis. Also discussed is the potential detriment you can cause your business by not taking an active role in your digital marketing plan.
Highlights:

  • Be aware and active at all stages of the marketing strategy creation, it’s your responsibility to implement the new plan once it’s established.
  • Use a content calendar to plan ahead so you’re not scrambling at the last minute for a new idea.
  • Be ready to interact with your audience and answer their questions. Taking the keys to your marketing strategy means being ready to be the voice of your brand.

More than a Few Words is a marketing podcast produced by Roundpeg