“The Fairy Tale is Over”

episode #461 -MARCH 22. 2020

GUEST: Lorraine Ball | Roundpeg and Digital Toolbox

Content answers the questions customers have as they’re trying to decide if they want to do business with you.

the episode

Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.  It was so long ago that it seems like a fairy tale, an expensive fairy tale at that.

Today, consumers fast forward through ads and change the station on their radio. They don’t want to be interrupted by your marketing. They want to be free to look for information at their own pace as they browse and search online.

And they’re not just looking for coupons or discounts. They’re looking for general information about trends and features, about company personnel, and examples of how your product is being used and what people think about your business.

That’s where content comes in. Blogs, podcasts, videos, and frequently asked questions, all serve to answer the questions customers have as they’re trying to decide if they want to do business with you.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Play and wherever you listen  to podcasts. 

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