the episode

Last week I shared a few tips on building your offer.  This week we’re going to focus on the landing page.

The landing page is your opportunity to convince prospective customers to say yes, I want that.  When building a landing page remember it is a single purpose page.  Your visitors are not going learn anything else about you.  That information will simply distract them from completing the submission form.

A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,.  Add a compelling photograph and then a very prominent call to action.

Below the call to action, you may add testimonials and additional reasons to complete the form.  Then present that call to action one more time .

Be sure to come back next week for tips on designing a great call to action.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.