“The Landing Page”
episode #610 -JUNE 27. 2021
HOST: Lorraine Ball |
A great landing page has only one purpose, to drive prospective customers to YES!
Last week I shared a few tips on building your offer. This week we’re going to focus on the landing page.
The landing page is your opportunity to convince prospective customers to say yes, I want that. When building a landing page remember it is a single purpose page. Your visitors are not going learn anything else about you. That information will simply distract them from completing the submission form.
A great landing page starts with a clear, concise headline, you want to keep it short, ideally, five to nine words,. Add a compelling photograph and then a very prominent call to action.
Below the call to action, you may add testimonials and additional reasons to complete the form. Then present that call to action one more time .
Be sure to come back next week for tips on designing a great call to action.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.