“Define, Develop and Display”
episode #669 – December 28, 2021
If you try to help everybody, you’ll just help yourself right out of business.
Your brand doesn’t happen by accident. Our guests Tonya Eberhart & Michael Carr, partners behind BrandFace have created The 3 D Process for building your brand.
Define – In the define stage, start with a look at who are your ideal customers, because you can’t do business with everybody. If you try to help everybody, you’ll just help yourself right out of business.
Develop – In the development phase you need to start working on messaging and imagery to support the definition phase. It is more than just a tagline and a logo
Display – This is where the hard works comes in to make sure your brand is displayed consistently wherever someone might run into your brand.
our guests Tonya Eberhart and Michael Carr
Their mantra is, “People don’t do business with a logo. They do business with a person.”