Write Your Marketing Playbook
Real marketers don’t need fluff. They need resources that work.
Whether you’re just starting out or sharpening your strategy, this curated collection has what you need to market with confidence. From my go-to software picks to practical workbooks, checklists, podcast episodes, webinars, and self-paced courses — everything here is designed to help you get results, not just ideas.
And if you’re ready for more?
Subscribe for weekly updates packed with new episodes, marketing tips, resources, and the occasional exclusive offer. All of this delivered straight to your inbox because better marketing doesn’t start with guesswork.
White Papers, Workbooks, Checklists and More
Running a digital agency for 19 years, my team and I developed tools for clients and our own marketing.
Find the best of what we created here:
Offer : T47 Brand Planning Kit
Building a brand without a plan is like trying to bake a cake without a recipe. It may not be what your expect
T46 – Branding With AI Guidebook
Ready to Build a Smarter Brand with AI? Whether you're rethinking your logo or reimagining your entire message, this is where it starts.What's in the Guidebook A practical, guide to help you use AI tools to uncover what your audience really thinks and what your brand...
T32 Customer Acquisition Budget
Before you pour money into ads, let’s talk strategy. Knowing how much to spend to attract a new customer isn’t guesswork—it’s math! Customer Acquisition Cost
Offer: T14 KPI Planning Guide
Marketing metrics help you figure out if the money is being well spent.
Offers and Resources
These resources were developed over the 19 years I ran a digital agency. They have been updated to address new technology and trends.
Offer: T07 Email Glossary
Use this email glossary to learn all the buzzwords
Offer: T06 Guide to Better Looking Email
Use Attractive Email to Move People to Action If you want a positive response to your email campaign, you need to make a positive first impression. Discover the design tricks which make readers want to learn more, read more, and most importantly, BUY NOW! Our...
Offer: T45 Planning Tools
Three important planning tools in one bundle.
Offer: SEO Glossary
This simple SEO glossary will help your figure out what all those buzz words mean. And have you sounding like an SEO pro in no time.
Offer: Social Media Checklist
Struggling to keep your social media on track? This checklist will simplify planning, and help you post with purpose, and stay consistent.
More Than a Few Words and More
Office Hours
Ready for some expert advice? Book a working session.
Training
Webinars & Self-Paced
Podcast
Archive: 1,000+ Conversations
Software
Best small business software
Favorite Small Business Software Tools
Every business owner has their favorites, here’s my list of tools I couldn’t live without.
Confession – I am a reseller for many of these products, so if you do sign up, I would appreciate it if you use my link.
Email Marketing: Constant Contact – There are other tools, but I have used Constant Contact since 2002. It is affordable, easy to use, and they have continued to update the product so it is still a best in class for small business. TRY CONSTANT CONTACT NOW
Social Media Scheduling: Publer – This is how I stay visible on so many platforms. I post the same video or image to multiple channels, but adjust the description to match the platform. I schedule weeks and even months in advance, review engagement and reuse the best content. TRY PUBLER
Video Shorts: Opus Clip –This is definitely my new favorite tool. With Opus Clips I create multiple short clips in minutes. AI helps me quickly find the best clips and my custom templates insure they look like my brand. TRY OPUS
Calendar: Calendly – This tool has saved me hours eliminating the back-and-forth emails to find the perfect time to meet. Best of all if you have simple scheduling needs, it is free forever!
Graphic Design: Canva – With templates for everything you might want to design, Canva lets anyone create beautiful custom graphics, building build on the foundation from your professional designer
Task List: Todoist – When I ran an agency, I needed a much more robust project management tool. But for a solo entrepreneur it was overkill so I went looking for a simple task list and found Todoist. I love how easy it is to add tasks from my desktop, phone or inside my Gmail. TRY TODOIST
Podcast Guest and Host Tool: Podmatch – As a podcaster I am always looking to make connections with other hosts and guests. Podmatch is a wonderful community filled with everyone from experienced professionals to podcast newbies. As a member it is easy to fill your schedule and get booked as a guest on other podcasts. TRY PODMATCH
Podcast Hosting: Podbean – I have seen hosting platforms come and go, but since starting my podcast 16 years ago, I have been a fan of Podbean. Affordable, easy to use, and delivers each episode seamlessly to iTunes, Spotify and every other major distribution platform. TRY PODBEAN
Web Hosting: Siteground -Although I don’t build websites these days, Siteground was my go to hosting company for all our clients for more than a decade. Their servers are fast, the tools are easy to use and the price is right. Today, all my websites live on their servers. TRY SITEGROUND
FREE Webinars and Self-Paced Courses
Learn On Your Own Schedule! Each training program is filled with practical tips and tools you can use right now to build your business.
Business Plan Basics
If you’ve been in business for a while, you already have a brand, but maybe it is time for a refresh. AI can help
Business Plan Basics
Writing a business plan does not have to be overwhelming or time consuming. Start with a simple outline and refine it along the way.
Content Based SEO
Stop worrying about search engines want because they don’t buy from you, people do!
Random Strangers to Raving Fans
People don’t become customers overnight. Learn how to use digital to convert prospects into clients. REGISTER NOW
MARKETING MOVES FAST!
It’s hard to stay current with all the changes in digital marketing and still run a business, but that’s my job. I stay up-to-date on the tools, trends, and information you need.