Write Your Marketing Playbook
Real marketers don’t need fluff. They need resources that work.
Whether you’re just starting out or sharpening your strategy, this curated collection has what you need to market with confidence. From my go-to software picks to practical workbooks, checklists, podcast episodes, webinars, and self-paced courses — everything here is designed to help you get results, not just ideas.
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White Papers, Workbooks, Checklists and More
Running a digital agency for 19 years, my team and I developed tools for clients and our own marketing.
Find the best of what we created here:
Offer: Power Words
UNLEASH THE POWER OF WORDSSome words, called power words have more impact than others. These words have strong meaning, which can trigger a psychological or an emotional response. They’re persuasive, pushing people to action.READY TO GET STARTED? Use these words in...
Offer: Business Map
Don't Drive Without a MapGood advice on the road and in business. If you hit the road without a map, there is a good chance you will get lost. The same is true for your business. A good business plan will guide you on your trip to success. The process doesn’t have to...
Offer: Customer Persona
Speak to Your CustomerThe more you know about your customers, the easier it is to speak their language. When you do that, they are more likely to respond positively to you, your product, and your company. Even if you have defined your ideal client that may be too...
Offer: Content Calendar
Great Content Doesn't Happen By Accident Without a cohesive plan for your content shared across all levels of your marketing, your focus and messaging on social media posts will be inconsistent. Your blog and email topics and voice will be disorganized. Your...
Offer: Position Statement Workbook
Why Should I Buy From You? That is the question every customer has in the back of their mind as you launch into your sales pitch. Your answer must demonstrate that you know who you are talking to, what their pain points are, and how your solution will solve their...
Offer- Simple Strategic Plan
sUCCESS dOES nOT hAPPEN BY aCCIDENT A simple strategic plan helps you set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals. It establishes agreement around intended...
Offer: Website Priorities
What are Your Website Priorities? A website can do many things, such provides credibility after someone meets you in person or is referred to you or act as the go to for member information. It might be where people go to schedule an appointment, or make a purchase....
Offer: Web Design Checklist
Use This Web Design ChecklistYour project will launch smoothly if you do a little homework beforehand. Collect your assets, get clear on your goals, and clarify your brand position. Do this before you hire a web design team and your project will go smoothly and...
Offer: Web Audit Guide
Take a good look at your website.No one designs a website to deliberately turn off clients, prospects, and search engines. Unfortunately, all too often that is the result. Are you welcoming visitors and turning them into prospects or turning them off and sending them...
Offer : Ultimate Guide to Web Copy
Pictures and video are great, but ultimately it comes down to your web copy. What does it say?
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Software
Best small business software
Favorite Small Business Software Tools
Every business owner has their favorites, here’s my list of tools I couldn’t live without.
Confession – I am a reseller for many of these products, so if you do sign up, I would appreciate it if you use my link.
Email Marketing: Constant Contact – There are other tools, but I have used Constant Contact since 2002. It is affordable, easy to use, and they have continued to update the product so it is still a best in class for small business. TRY CONSTANT CONTACT NOW
Social Media Scheduling: Publer – This is how I stay visible on so many platforms. I post the same video or image to multiple channels, but adjust the description to match the platform. I schedule weeks and even months in advance, review engagement and reuse the best content. TRY PUBLER
Video Shorts: Opus Clip –This is definitely my new favorite tool. With Opus Clips I create multiple short clips in minutes. AI helps me quickly find the best clips and my custom templates insure they look like my brand. TRY OPUS
Calendar: Calendly – This tool has saved me hours eliminating the back-and-forth emails to find the perfect time to meet. Best of all if you have simple scheduling needs, it is free forever!
Graphic Design: Canva – With templates for everything you might want to design, Canva lets anyone create beautiful custom graphics, building build on the foundation from your professional designer
Task List: Todoist – When I ran an agency, I needed a much more robust project management tool. But for a solo entrepreneur it was overkill so I went looking for a simple task list and found Todoist. I love how easy it is to add tasks from my desktop, phone or inside my Gmail. TRY TODOIST
Podcast Guest and Host Tool: Podmatch – As a podcaster I am always looking to make connections with other hosts and guests. Podmatch is a wonderful community filled with everyone from experienced professionals to podcast newbies. As a member it is easy to fill your schedule and get booked as a guest on other podcasts. TRY PODMATCH
Podcast Hosting: Podbean – I have seen hosting platforms come and go, but since starting my podcast 16 years ago, I have been a fan of Podbean. Affordable, easy to use, and delivers each episode seamlessly to iTunes, Spotify and every other major distribution platform. TRY PODBEAN
Web Hosting: Siteground -Although I don’t build websites these days, Siteground was my go to hosting company for all our clients for more than a decade. Their servers are fast, the tools are easy to use and the price is right. Today, all my websites live on their servers. TRY SITEGROUND
FREE Webinars and Self-Paced Courses
Learn On Your Own Schedule! Each training program is filled with practical tips and tools you can use right now to build your business.
Business Plan Basics
If you’ve been in business for a while, you already have a brand, but maybe it is time for a refresh. AI can help
Business Plan Basics
Writing a business plan does not have to be overwhelming or time consuming. Start with a simple outline and refine it along the way.
Content Based SEO
Stop worrying about search engines want because they don’t buy from you, people do!
Random Strangers to Raving Fans
People don’t become customers overnight. Learn how to use digital to convert prospects into clients. REGISTER NOW
MARKETING MOVES FAST!
It’s hard to stay current with all the changes in digital marketing and still run a business, but that’s my job. I stay up-to-date on the tools, trends, and information you need.