Write Your Marketing Playbook
Real marketers don’t need fluff. They need resources that work.
Whether you’re just starting out or sharpening your strategy, this curated collection has what you need to market with confidence. From my go-to software picks to practical workbooks, checklists, podcast episodes, webinars, and self-paced courses — everything here is designed to help you get results, not just ideas.
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White Papers, Workbooks, Checklists and More
Running a digital agency for 19 years, my team and I developed tools for clients and our own marketing.
Find the best of what we created here:
Offer: Business Map
Don’t Drive Without a MapDon’t run your business without one either. If you hit the road without a map, there is a good chance you will get lost. The same is true for your business. A good business plan will guide you on your trip to success. The process doesn’t have...
Offer: Ideal Client Worksheet
Everyone is Not Your CustomerWhen you try to be all things to all people, you wind up delivering a product that doesn’t please anyone. You may still sell your products and services to many people but your marketing will be most effective when you focus your message on...
Offer : Subject Line
Command Attention with Your HeadlinesNo matter how interesting your content is, if the headline doesn’t grab attention, readers will scroll right by. That is a lot of pressure for 5 – 8 words. But it doesn’t have to be. If you know the tricks to writing a great...
Offer: SWOT Matrix
OFFER: MARKETING PLAN WORKSHEET
MARKETING MADE SIMPLE Sounds like a complex document, right? Well, it doesn’t have to be. We’ve boiled down the entire process to a few simple questions. Who is your ideal client? Why You? What's a customer worth What's your objective?
Offer-Content Calendar
You Need a Plan Why? Because great content doesn’t happen by accident. Use this example to build a year-at-a-glance tool which lets you identify themes and brainstorm ideas on how those themes can be incorporated into blog posts, graphics video and email newsletters.
Welcome to the Club
Welcome to the Club Here you will find tools to build your business, right now! Check out my favorite software products, helpful workbooks, checklists, podcast recordings, webinars, self-paced courses and MORE!Best small business software FIND SOFTWAREPractical tips,...
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Best small business software
Favorite Small Business Software Tools
Every business owner has their favorites, here’s my list of tools I couldn’t live without.
Confession – I am a reseller for many of these products, so if you do sign up, I would appreciate it if you use my link.
Email Marketing: Constant Contact – There are other tools, but I have used Constant Contact since 2002. It is affordable, easy to use, and they have continued to update the product so it is still a best in class for small business. TRY CONSTANT CONTACT NOW
Social Media Scheduling: Publer – This is how I stay visible on so many platforms. I post the same video or image to multiple channels, but adjust the description to match the platform. I schedule weeks and even months in advance, review engagement and reuse the best content. TRY PUBLER
Video Shorts: Opus Clip –This is definitely my new favorite tool. With Opus Clips I create multiple short clips in minutes. AI helps me quickly find the best clips and my custom templates insure they look like my brand. TRY OPUS
Calendar: Calendly – This tool has saved me hours eliminating the back-and-forth emails to find the perfect time to meet. Best of all if you have simple scheduling needs, it is free forever!
Graphic Design: Canva – With templates for everything you might want to design, Canva lets anyone create beautiful custom graphics, building build on the foundation from your professional designer
Task List: Todoist – When I ran an agency, I needed a much more robust project management tool. But for a solo entrepreneur it was overkill so I went looking for a simple task list and found Todoist. I love how easy it is to add tasks from my desktop, phone or inside my Gmail. TRY TODOIST
Podcast Guest and Host Tool: Podmatch – As a podcaster I am always looking to make connections with other hosts and guests. Podmatch is a wonderful community filled with everyone from experienced professionals to podcast newbies. As a member it is easy to fill your schedule and get booked as a guest on other podcasts. TRY PODMATCH
Podcast Hosting: Podbean – I have seen hosting platforms come and go, but since starting my podcast 16 years ago, I have been a fan of Podbean. Affordable, easy to use, and delivers each episode seamlessly to iTunes, Spotify and every other major distribution platform. TRY PODBEAN
Web Hosting: Siteground -Although I don’t build websites these days, Siteground was my go to hosting company for all our clients for more than a decade. Their servers are fast, the tools are easy to use and the price is right. Today, all my websites live on their servers. TRY SITEGROUND
FREE Webinars and Self-Paced Courses
Learn On Your Own Schedule! Each training program is filled with practical tips and tools you can use right now to build your business.
Business Plan Basics
If you’ve been in business for a while, you already have a brand, but maybe it is time for a refresh. AI can help
Business Plan Basics
Writing a business plan does not have to be overwhelming or time consuming. Start with a simple outline and refine it along the way.
Content Based SEO
Stop worrying about search engines want because they don’t buy from you, people do!
Random Strangers to Raving Fans
People don’t become customers overnight. Learn how to use digital to convert prospects into clients. REGISTER NOW
MARKETING MOVES FAST!
It’s hard to stay current with all the changes in digital marketing and still run a business, but that’s my job. I stay up-to-date on the tools, trends, and information you need.