“Get Noticed by the Media”
episode #604 – June 10, 2021
GUEST: Tracy Lamourie | Lamourie Media, Inc
Before you approach an editor, be sure you know the difference between editorial and advertorial content.
If you are like most business owners, you probably struggle to stand out in a crowd. You can elevate yourself above the rest with a little bit of publicity.
Before you begin, you need to understand the difference between editorial and advertorial content. You can’t approach the news editor with the idea in mind that you are going to pitch your product or service You need to bring an informative angle that will educate their readers.
One tip that Tracy Lamourie shared was to look for writers who are working on stories you can contribute to. Where do you look? HARO and Source Bottle are two sites where writers post questions and request for information.
A quick tip, if you are going to reply to writers from these tools be prepared to respond quickly. Most of these authors are on a deadline and can’t hang around waiting for you.
our guest tracy lamourie
Tracy Lamourie,a high profile international award winning publicist, is the Founder and Managing Director of Lamourie Media Inc. a Universal Women’s Network 2020 Woman of Inspiration Winner for the Women In Media award and the author of the upcoming book GET REPPED – Build Your Brand With Effective Public and Media Relations.
She is a well known long time advocate on a myriad of important worldwide issues and an award-winning international publicist working across industries from major entertainment projects to small businesses. Tracy is passionate about amplifying important messages and being a voice for those who most need one.
Recognized by media around the world for her 20-year campaign tht ultimately helped free an innocent man from death row to her work getting clients major media attention and for her local community work, she is the winner of the FIRST PLACE PLATINUM award Hamilton Spectator ReadersChoice for PR 2018, Diamond 2019.
A frequent guest on TV, radio and high profile podcasts around the world on topics of leadership, empowerment, and entrepreneurship as well as all aspects of media and public relations.