“Transform Business Cards Into Contacts”
episode #713 – April 24, 2022
HOST: Lorraine Ball
How valuable is the pile of business cards you collected at the last networking event?
When you come home from a networking event with a stack of business cards, you either have something incredibly valuable, or a pile of garbage. What makes the difference? It’s not the cards themselves, but what you do with them.
Do you take the time to sort them and pull out those handful of people who you really need to follow up with? Do you track those conversations over time, so that periodically when things get a little slow in your business, you go to your contact list and start making a few phone calls to reach out or reconnect?
Do you take the time to purge people from your mailing list. After years of networking, I’ll go through my list and find names of people that I don’t really remember meeting and whom I’ve not had a single interaction with since the first time I met them. If you have contacts like that is is ok to let them go. If you reconnect, you can always add them back.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.