the episode

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right?  Well that is the idea behind marketing automation. 

With a little planning, you can create campaigns which will reach out to customers and prospects, with just the right message at just the right time.

As our guest, Travis Merle explains automation isn’t one size fits all. It is about sending timely and personalized information in response to sales or support queries

KEY TAKEAWAY: Marketing automation allows you to talk to customers, regardless of where they are in the sales journey. 

our guest travis merle

As a Channel Manager at ActiveCampaign, Travis works with agency partners that leverage and/or are looking to leverage marketing & sales automation as a service at market.

A two year veteran, which is an eternity at AC, he spent the first nearly 9 years of his career at various agencies and media production companies. He’s no stranger to marketing. He loves his partners, his teammates and the world of automation.