User generated content gets people involved with your brand.  When they participate, they are more likely to have a vested interest in the outcome. When they share their experiences in their own words, it gives your marketing a level of authenticity which resonates with other prospective customers.
This topic was the subject of Lorraine’s presentation at Mixwest.  You can find more information and a copy of her slide deck here 

  • Your audience knows the kind of content they want- encourage them to create by asking questions and posing problems to solve
  • Trust in customer reviews. Your audience will say whether they like you or not, regardless of your involvement. Highlight the good parts!
  • Respond to feedback, both positive and negative. Be timely and reasonable
  • Start a contest and ask for audience involvement. Offer unique incentives to get your customers excited about participating

For more on this topic, check out the following resources

Have you had experiences with user generated content?  Share you story in the comment field below.
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More than a Few Words is a marketing podcast produced by Roundpeg