the episode

Why web copy matters

Everyone wants their website to  look awesome, with interesting pictures and cool animation. Unfortunately, none of that matters if the words don’t tell your story.

Why?  Because while it may be impressive, people don’t come for this great scrolling animation across your homepage. They come for information.  In this episode we share tips on planning and writing the all important web copy.

KEY TAKEAWAY:  Start with content you already have in brochures and sales material to build your web copy. 

our guest

​Although not technically born in Indiana (Michigan) Sam bleeds cream and crimson. With a degree in Sports Communication from Indiana University, it’s no surprise his favorite basketball teams are the Hoosiers, Colts, Pacers and really any Indiana team that isn’t Purdue.

The chief “words person” at Roundpeg, his official duties as the Digital Content Manager include developing strategies, writing content and executing marketing programs to help clients meet their goals.