Guest: Samantha Bradshaw

  the episode

​Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business.  If you missed that episode, you can find it here.

This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business.   Samantha shared a few things to consider as you weigh the pros and cons.

Consider Your Business Goals:  If you plan to expand your business, work in it long-term, or pass it on to others, trademarking can solidify your reputation and become a valuable asset when selling the business or protecting your brand. On the other hand, if this is a lifestyle business or you don’t expect to grow beyond you local community, you may not need a trademark.

Understand Your Risk Level:  The purpose of a trademark is to protect what you are building.  For a small local business, such as with a single-location restaurant, your risk level may be lower and trademarking may not be necessary. You will still want to run a clearance search to check for potential conflicts with other businesses or brands using a similar name.

Benefits of Trademarking: Trademarking protects against copycats and helps distinguish your brand from others. It also facilitates licensing opportunities and enables smoother expansion, such as opening new locations or entering other markets.

our guest Samantha Bradshaw

Samantha Bradshaw is a small business and IP lawyer. After spending 5 years in Beirut, Lebanon, she came back to the US in 2018 and founded InLine Legal, the only 100% virtual Virginia-licensed law firm that keeps creative service providers out of the courtroom and in the studio with chief legal officer services for Virginia’s small businesses.
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