Bear Newman

Guest: Laura Templeton

Build Your Brand with Chat GPT

Episode #983 March 26, 2024

the episode

Laura Templeton dropped by for a conversation about using AI to build your brand. , an author and international speaker, discusses using AI to build your brand with Lorraine Ball. At first, the idea might sound a bit out there, but Laura dives into how AI, specifically ChatGPT, can be customized to reflect your brand’s voice and values.

Laura explains the concept of “custom instructions” in ChatGPT, where you can teach it about your brand, your audience, and your preferred tone. She likens it to teaching a child; it takes patience and guidance to get it right so the tone doesn’t feel stiff or overly casual.

With practice and clear feedback, ChatGPT can generate valuable content for various purposes, such as website copy, social media posts, blogs, and lead magnets. Laura stresses the importance of reviewing and editing the generated content to ensure it aligns with your brand’s message and style.

The conversation also touches on SEO concerns, with Laura reassuring that ChatGPT can be beneficial for SEO as it understands your brand’s keywords and can incorporate them naturally into the content it generates.

If you enjoyed this conversation, be sure to check out my other chat with Laura – BETTER NETWORKING RESULTS

our guest Laura Templeton

Laura Templeton is a highly sought-after keynote speaker, trainer, and client attraction specialist who is passionate about helping businesses and organizations create connection with clarity, confidence, and compassion. With over a decade of experience in the industry, Laura has established herself as an authority in the field of client attraction and sales.

As a professionally trained keynote speaker, Laura has delivered talks to audiences of all sizes. Her dynamic and engaging presentations, combined with her in-depth knowledge of creating connection, make her a sought-after speaker at conferences, seminars, and corporate events.

Laura is also a two-time bestselling author, having written books on the topics of client attraction and sales. Her books have been praised for their practical advice and actionable insights, and have helped thousands of readers around the world to grow their businesses and achieve their goals.

As a client attraction specialist, Laura works closely with businesses and organizations to help them create connection with clarity, confidence, and compassion. She uses her expertise to develop customized strategies that help her clients connect with their target audience and attract the clients they want to work with.