the episode

Every time I turn around, there’s some new, cool, interesting marketing tool. But who has time to test them all? So if you are like me, and you have limited time and want to get the biggest bang for your marketing buck the best thing to do is to go back to the basics.

Start with your website. It is your digital home base.  Everything you do online should run through your website, email marketing, online advertising, and social media. Because your website is so important, it is critical that you are well represented with a strong great looking website.

To do that, you should consider blowing up your outdated design.  Trade it in for one with a more modern design and updated information.  It should be more user friendly and conducive to starting conversations.

If you’re looking for some inspiration, check out the Roundpeg web design portfolio  

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.