LinkedIn is making some big changes. On April 15th, Product Pages are out and the new Showcase Pages are in. This is a big step forward for brands looking to better target their messaging.
Wondering what Showcase Pages are and what you can do with them? Jarred and Lorraine step you through some of the exciting opportunities these pages can give small business owners.
- Showcase Pages provide new real estate and messaging space for existing products.
- Make sure you save any existing testimonials from your Products and Services pages. They will be deleted on April 15th.
- You’ll need a new banner image to fill the expanded space at the top of Showcase Pages.
- Don’t build Showcase Pages unless you can commit to regularly updating them with content.
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